Why Your Online Marketing Budget May Soon Go Up

Recent surveys show that the majority of businesses plan to increase their digital marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance.

Online Marketing Budget

Today’s internet marketing practices have matured dramatically since the days of dial up. Channels like social media have likewise matured, changing the landscape from a “Wild West” feeling to a more familiar competitive market. As businesses spend more on aspects of marketing like paid ad inventory, prices go up. There is, after all, a finite number of eyeballs browsing the internet at any given time.

Businesses also find themselves competing more earnestly for organic traffic and impressions. While it used to be easy to rank high on search engines if you were the only business on the block doing SEO, now achieving results pits you against countless others.

With all this going on, business owners should expect to dig deeper into their pockets in the near future in order to achieve their goals for awareness, revenues, growth, and more. To help encourage you to keep pace, here are some observations we’ve made that reveal the current state of online marketing and indicate where it could be going soon.

Survey Says: Online Marketing Spending Growth Outpaces Traditional Ads

In a recent survey of CMOs, the respondents indicated that they intend to increase their digital marketing spending by 15.1% on average. By comparison, the average respondent said they plan to shrink their traditional advertising spending by 1.7%.Online Marketing Spending Growth Outpaces Traditional Ads

The decrease follows a distinct trend of budgets shrinking for traditional media, which includes ads on TV, radio, print, billboards, and other non-digital channels. The last time budgets increased by more than 1% was in 2011. Since that point, budgets were cut by an average of 1.6% every six months. That’s a total drop of 22% in traditional ad spending from 2011 to the present.

In the meantime, digital marketing budgets have increased by double digits every six months with only one exception. The changes equal a 167.5% increase, for an average of 12% every six months.

Spending on digital and traditional marketing techniques is diverging, and the effects are more noticeable in certain industries. Business-to-consumer (B2C) companies in particular say that they will have the biggest jumps. Product-focused B2C companies intend to increase digital marketing budgets by 17.9%, and service-based B2C companies say they will increase their budgets by 18.2%.

All of these data points indicate a steady stream of dollars flowing into digital channels. Companies in all sectors are investing more in online marketing campaigns, including content creation, strategy, management, promotion, and actions like performance measurement.

Budgets Stay Largely Flat as a Portion of Marketing Spending and Revenues

While budgets are increasing across the board for most companies, the ratio of that budget to other key metrics has remained stable for the most part.

The current industry average for marketing budgets as a portion of overall spending sits at 11.1%. This ratio is mostly unchanged since 2011. Similarly, marketing spending as a portion of company revenues is an average of 7.9% this year. That number has increased and decreased by small increments since 2012, barring a slight jump and then regression in Fall 2012.

So what does this mean in terms of trends? Well, if spending is increasing but budgets as a ratio are staying flat, that indicates that companies tie their spending growth to sales growth and budget growth. You could chalk these strong correlations to inflation or a general growth trend in both revenues and spending. You could also observe that, across all industries, spending strategies remain fairly conservative.

But a few key distinctions are to be made if you take the time to break down spending further. For instance, the ratio of money spent on content marketing compared to a business’s entire budget can dictate their ability to accomplish their content marketing goals.

In a survey of B2C companies using content marketing, the average respondent said they spent 22% of their marketing budget on content. The companies that rated themselves as “least successful” at accomplishing their goals spent an average of 18%, while the companies that said they were the “most successful” spent 26%.

These differences were even more pronounced among business-to-business (B2B) companies. The average B2B content marketing spend was 26% of their overall marketing budget. Yet, the least successful companies spent just 14%, while the most successful ones spent a whopping 40% on average.

So, while the aggregated data may hint that online marketing spending strategies are conservative, companies that lean into their digital marketing campaigns with a larger budget percentage tend to see better performance.

Costs of Online Advertising on the Rise

One of the biggest factors encouraging companies to increase their budgets is that costs have risen. According to a study by Adobe, the costs of digital advertising are rising five times faster than the current rate of inflation in the U.S.

Looking at data from 2014 to 2016, mobile display ad prices increased 12%, video ads increased 13%, and mobile paid search ads went up 11%.Costs of Online Advertising on the Rise

Overall, companies spent 42% more on search advertising. At the same time, search engine traffic increased by just 11%. These two observations together mean that competition is getting more fierce for smaller slices of traffic.

Similar trends can be seen with social media advertising. Companies engaging in social media marketing are having a harder time earning impressions organically. To compensate, they are increasing their volume of paid social campaigns as well as their budgets. Bid prices for limited ad inventory go up.

In total, experts predict that ad prices for Facebook could rise anywhere between 25% and 79% in the coming year.

Few Companies Measuring Performance, Impact and ROI

As the costs of marketing rise, it’s more important than ever to measure impact and performance. Without this data, businesses could spend on campaigns and activities that don’t bring them measurable value.

Also, they lack the data to optimize their campaigns over time. Without knowing, for instance, that one social media campaign type brought better performance than another, the business will have fewer decision-making tools in hand to strategize for future campaigns.

Despite the risks described above, 58% percent of companies don’t use marketing analytics to measure performance and help them make decisions. For social media marketing, 34% of companies don’t measure the impact of their campaigns at all. 42% claim they have a good “qualitative sense” of how their campaigns are performing but don’t have the numbers to back up these observations.Online Marketing Impact and ROI

The situation is even more dire with content marketing. 5% of companies don’t have any content marketing target metrics to speak of. 41% don’t measure content marketing ROI, and 21% say they are “unsure” as to whether they are accurately measuring ROI.

Every penny you spend on digital marketing counts, especially as costs rise. Make sure you have a strategy in place to maximize your returns, as well as tools you can use to measure those returns quantifiably

If you need help getting to this point, we’re here for you. Contact us today for assistance with planning, executing, measuring, and optimizing your digital marketing strategies.

Get prepared for the future with the expertise you need to compete and stay ahead as the digital marketing realm becomes more expensive.

Source: https://amrutservices.com/why-your-online-marketing-budget-may-soon-go-up/

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11 Steps to a Successful Social Media Contest

Successful Social Media Contest
Running contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful procedure can increase your contest’s chances of success.

On the other hand, not having a plan and a strategy can mean that even the most popular contests accomplish little in the way of marketing goals, while taking resources from other campaigns. Or, worse, the contest can turn into a giant mess that leaves a sore spot on your brand image.

So, to make sure your contest has the best odds of helping boost your social media marketing performance, use the following 11 steps below. They’ll help you strategize for your contest, plan it out, create a schedule, and follow through on everything in a way that leaves both your participants and your fellow co-workers satisfied with the results.

1. Decide on a Social Media Marketing Goal

Many contests start by thinking of a great promotion, prize or theme. The goals get defined later.

While this approach feels natural because thinking about prizes or contest themes is exciting, there’s danger in not having a focus from the beginning. Your goals can easily get diluted or intermingled in a way that makes them ineffective.

For instance, let’s say you are a scuba diving certification company. You want people to enter into a contest to win some free gear. If your ultimate goal is to get people to sign up for lessons, then the format of your contest needs to be positioned toward people who have never scuba dived before.
Social Media Marketing Goal
The problem is that only people with scuba experience may share your contest since they are the only people who know how valuable the gear you’re offering is. To fix the problem, the contest needs to highlight from the beginning how winning your gear set makes it easier than ever to start scuba diving. Without this perspective, you may instead end up pitching the value of a feature-packed diving watch, which will read as “all Greek” to people who aren’t familiar.

So, start from a defined goal and let the structure of the contest expand organically from there.

Common goals include:

  • Increasing overall purchases.
  • Increasing brand awareness.
  • Increasing conversion actions like demo signups/free lesson signups/webinar registrations/content downloads.
  • Capturing emails.
  • Increasing site traffic.
  • Earning more page likes/followers.

Make sure that no matter what, your contest reinforces your goals. If, for example, you want to earn more traffic, make visiting a landing page on your site mandatory for entry. The landing page should also have a call to action suggesting people browse your content or your products. Similarly, if your aim is to increase purchases, you can make a purchase a necessary part of entry.

2. Decide on Your Hosting and Promotional Venues

The venue you host your contest on can have huge consequences for how your contest is structured and how it will play out over time. Some platforms – i.e., Twitter, Facebook, and Instagram – have strict rules regarding how contests are held and how they are conducted.

Eventually, you will need a legal team to review your contest plan before you put it into action. The venues you use to host and/or promote the campaign will affect their recommendations for what you can and cannot do.

Note that “hosting” a contest refers to all of the contest activities taking place on that platform. For instance, if you are going to make the entry requirement sharing a post and the prize drawing comes from those shares, the contest is occurring on that platform.

On the other hand, if you are going just to be promoting the contest on social media and the actual entry and other activities takes place on your own site, that creates a different set of conditions.

Realize that the more channels you have your contest hosted on, the more complex your campaign will become. You can reduce complexity by directing everyone to one point of entry, such as prompting “Enter on Facebook” or “Visit Our Website to Enter!” This strategy makes promoting your contest across multiple channels easier without having to add data-gathering and community management headaches.

3. Decide How People Will Enter Your Social Media Contest

A few entry requirement options you can consider are to:

  • Submit email and other contact information.
  • Require a connecting action, such as “liking” or “following” your page.
  • Require an engagement action, such as “liking,” commenting, or sharing a particular post.
  • Ask people to cast their vote using polling tools on Facebook or Twitter or on your own website.
  • Create and submit user generated content for judgement, meaning the selected best entry gets the prize.

Direct submissions of emails typically take the least amount of effort to track, especially if you use a custom form. Requiring people to comment, like or share a post can be similarly easy, although this engagement may not connect meaningfully with the desired goal or conversion action.

Voting can be another easy entry mechanism, but you may want to steer people to a custom form since many social platforms register votes anonymously.

Creating user-generated content is an awesome idea since it leads to the creation of marketing assets you can later use while bringing higher levels of engagement to your campaign. However, you will need to review the legal requirements of such a campaign and disclose details like ownership rights and liability to anyone who submits.

Software tools are available to help you track data such as new page “likes,” so you can differentiate new entrants from people who already like your page. These tools include Strutta, Shortstack, Wishpond, and Rafflecopter. Of these, Rafflecopter has the best pricing and is singularly dedicated to contests.

4. Create a Contest Theme and a Name

Your social media contest theme should have its own set of branding devices in play. The more vivid your branding, the more excited entrants will be. Well-branded and themed contests also have a way of attracting more attention.Social Media Contest Theme

Remember that the clarity of the theme and also the clarity of a contest title can make or break participation. Shorter names are usually better, especially since space is limited on social posts for Instagram, Facebook, Twitter, and other platforms.

5. Settle on a Contest Timeline

Decide on a date you will make the final prize announcement. Then, work backward from this date to plot out when drawing/judging will start and end. Going further, decide when entry is closed, when it is open, when promotion for the contest starts, and any other key dates involved.

Build in the needed time to handle everything, especially if snags or hurdles emerge. You need to give yourself time to plan and design creative elements, get approval from legal, and accomplish other milestones.

6. Decide on Prizes or Giveaways

You may have already had a prize or giveaway in mind, but you should wait to finalize this decision until you have all the other above elements in place. Holding off prevents you from getting locked into the prize aspect and losing focus on everything else. If you’ve seen the Office episode where Michael Scott auctions off non-existent Bruce Springsteen tickets, you know what we mean.Contest Prizes or Giveaways

As we suggested above, ensure the prize directly ties into your goals, your desired customer path, and your business as a whole. Offering a generically appealing prize like a free iPhone can earn you thousands of entrants, but most of these entrants will not be viable customer leads.

Instead, think of prizes that connect to your business, your brand, and your most important values. Also, try to think of a storytelling angle so that your prize winner can become a testimonial of sorts, illustrating what makes your company great.

 

7. Draft an Editorial and Social Content Calendar

Using the timeline you created, plan out ahead of time exactly what types of social media posts and other promotional collateral will be needed and when it will be published. You can always use placeholder content or deviate from your calendar, but the last thing you want to do is promote your contest off-the-cuff with no real approval or planning.

To help you decide what kind of content will be needed when, think of your social media contest in six discrete phases:

  1. Pre-launch.
  2. Launch.
  3. Last chance for entries.
  4. Closed for entries.
  5. Winner announcements.

Post-contest promotion and related campaigns.

8. Develop Your Promotional Strategy

You want to amplify visibility for your contest as much as possible, especially during the first few days of launch. Having a “slow burn” strategy actually hurts your chances for entrants since posts with little engagement tend to get buried. However, posts that get tons of engagement the moment they are created tend to be discovered more readily by late-comers.

Include paid ads, organic promotions, website content, and social media content within your promotional strategy. You don’t have to have a huge budget for any one particular thing, but generally the more you can invest, the better your results will be.

9. Have a Community Management and Crisis Plan in Place

Since it will be hosted online, your contest will essentially run 24/7. You therefore need a plan for someone to monitor activities during off-business hours.Community Management and Crisis Plan

Remember that contests tend to overwhelm unprepared social media marketing teams since they create a flood of engagement compared to the normal day-to-day. Be prepared for this in advance.

Also, have a backup plan in case things go wrong. Hopefully, you will never have to implement your crisis management plan, but having it prepared ensures you have a set damage containment strategy rather than responding on-the-fly. Sometimes when we improvise while handling stressful situations, we can make things worse, so have your backup plan written down.

10. Finalize Your Rules, and Have Legal Review Everything

The last thing you want is for your contest to result in a lawsuit or bad PR. You should therefore have experienced legal counsel verify that all your rules, prizes, and general procedures are appropriate and legal.

Consider that if you run your contest nationally or internationally, different states may have different rules regarding contests and prizes. You want to be in compliance everywhere possible, which may even mean restricting entry within certain geographical areas.

11. Document Everything So You Can Learn in the Future

As an extra step, make sure you take notes on as much of what you learn as you can. Also, gather data throughout the contest, so you can trace ROI and whether you’ve met your goals. This documentation may be extra work, but it will pay off by helping you learn lessons and improve over time.

If you need help with social media marketing or hosting a social media contest, you can always look to outside expertise. Contact us today if you need assistance planning your contest, tying it to your goals, or simply verifying that it has the best possible chance of bringing you success.

Source: https://amrutservices.com/11-steps-to-a-successful-social-media-contest/

Six Things Your B2B Content Marketing Needs to Be Doing

Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate.

In fact, your B2B content marketing strategy will include several “must have” components. Without them, your ability to generate leads, convert those leads, and retain existing customers could suffer greatly. With these “must haves,” you can increase your chances of success and ensure that your content marketing campaigns follow all of the latest recommended best practices.

So, to help you improve your B2B content marketing strategy to be as effective as possible, here are the six “musts” you need in place.
B2B Marketing India

Have a Documented Content Strategy

There’s power in the simple act of writing things down, yet so many B2B companies neglect to document their content marketing strategy! In fact, in a recent survey shows just 37% of all B2B companies said that they had a documented content marketing strategy at all.

Looking at just the B2B companies finding the most success with content marketing, only 62% said they had a documented content marketing strategy. This, despite the fact that they dedicated 40% of their total marketing budget to content marketing on average.
Documented B2B Content Strategy
The danger in not having a documented strategy is that important details are left up in the air. You may not realize there is a gap in how your content strategy is able to nurture late stage buyers to an actual purchase. Or, you may fail to define your specific content marketing goals, leading to campaigns that are poorly optimized.

Most worrisome, not having documentation leaves critical parts of your content marketing campaigns open to interpretation. A writer may create content with a completely different audience in mind than your target personas, and without documentation there is no way for them to know otherwise.

Every person involved in creating content should have the same intent and abide by all of the necessary markers of quality, so the content you create is consistent and up to your expectations.

Define your content goals. Outline your expectations for each piece created. Ensure that your content marketing campaigns account for your buyer personas during key stages in their journey. Getting all of these things down in writing can help you have more precise control over your results, while achieving quality more in line with your expectations.

Conduct Original Research and Publish It

Your B2B company can survive by simply regurgitating and repackaging information obtained by others, but it will face stiff competition from those that publish their own research.

According to one survey, half of B2B companies say that their original research reports generate leads that have the highest conversion rates. This makes them the most effective form of content, beating out video, webinars, case studies, white papers, and social media content.

Conducting your own research can be tough, but the efforts pay off. People will share and cite your information readily, as long as it provides current information that answers an important business question. Your research can also earn you a top spot on search engine results if it covers an important topic, follows SEO guidelines, and earns shares from websites with high domain authority.
Conduct Original Research

Aim for Content Downloads, Which Correlate to the Highest Customer Conversion Rates

B2B companies don’t just want engagement or occasional readers. They want paying customers. Therefore, they should seek out the content marketing methods most likely to earn them a customer conversion out of their sales leads.

Surprisingly, content downloads had the highest conversion rate according to the same survey cited above. 66% of companies listed them as the asset with the best conversion rate. Webinars came in second, which seems counterintuitive given how much of a time investment registering and attending one can be. Equally surprising – demo requests came in third.

Nevertheless, creating premium content and requiring a download seems to be the most effective content marketing tactic for generating qualified leads and converting them to completed sales. Consider this as you determine which types of content are priorities and most deserving of your time, money and effort.

Tap Subject Matter Experts and Industry Influencers to Gain More Traction

The right input from the right source can make a huge difference in the perceived value B2B marketing content offers. By crowd sourcing information, ideas, and quotable phrases from recognizable names in your industry, you can amplify the authority your content projects while making it more appealing.

One company revealed to Forbes that on-boarding influencers was a game changer for their content marketing effectiveness. They switched from a focus of educating target audiences to engaging them in discussions. The topics they covered had no right answers, making them more interesting to explore and contribute to. Having influencers submit their own input completed the package and helped the content have broader appeal.
Subject Matter Experts
Using this strategy, the company was able to earn seven times the amount of impressions and 160% more engagement compared to their average post before the switch.

When seeking out influencers to contribute, make the process of responding as simple as possible. Ask one direct, easy-to-grasp question, and let them know exactly what the intended guidelines are. If you can reduce the effort required to contribute to the project, you can improve your response rate and get more people to contribute their valuable input.

Don’t Neglect Video and Visuals

Visuals help “sell” content and make it into a much more appealing package. When you have the resources, make sure to pull important quotes and statistics from your content and repurpose them into easy-to-read graphics.

These graphics will undoubtedly get more visual attention and shares compared to text-only options. They also make for impactful assets any time you want to promote your content on social media. Don’t be surprised if many people seem to just read the photos and not really dig into the article itself!

If you want even better engagement, video content is where the industry is headed these days. Four times as many people say they would prefer to watch a video about a product or service compared to reading about it.

Key decision makers in particular are busy and enjoy having information compacted into a format that combines audio and visual information. 75% of executives claim that they watch branded video content related to their industry at least weekly, and 65% say that they later visit the website of the brand that created the video.

Like graphics, video combines well with other content and can also be a great way to repurpose it. Creating an executive summary of a research report can encourage downloads, for instance, while providing a more appealing and easily shareable format to earn more impressions.

Remember B2B Content Marketing Is for Retention and Not Just New Leads

B2B content marketing is one of the most effective methods at getting past customers to return to the buying cycle. Unfortunately, many B2B companies neglect this fact and only create content with new leads in mind. Remember that it costs a fifth as much on average to convert past customers into repeat buyers compared to converting new sales leads.
B2B Marketing and New Leads
Offering content for those in the post-purchase phase can enhance their buyer satisfaction while keeping your business top-of-mind. Your content can also help turn them into brand evangelists by giving them information they’d be excitedly willing to share with their friends, colleagues, and social media followers.

Because of these benefits, make sure to account for repeat buyers’ needs within your persona and your B2B content strategy in general.

Ready to Start Selling More? Get Help Creating and Optimizing Your B2B Content Strategy

The path to success for B2B content marketing is never easy nor obvious, and it must be customized to fit the unique needs of your particular company and your target personas.

Get help forming a strategy that accounts for all of the above “must haves,” while increasing your chances of meeting or even exceeding your marketing goals. Contact us today to find out how!

Source: https://amrutservices.com/six-things-your-b2b-content-marketing-needs-to-be-doing/

Are You Stealing These Top Content Marketing Strategies? You Should Be!

Content Marketing Strategies

Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and getting great results.

You should totally steal from them. Really.

Think of it as evolution rather than imitation. You see what works for them, and try to put your own twist on it. As you measure results, you refine your campaigns over time to become a better version more-suited for your unique branding and goals. If you’re doing it right, someone will steal from you someday.

To get you inspired by others’ inspiration, here are five amazing content marketing campaign strategies that are completely worth ripping off.

Focus on Storytelling and Client Successes

Storytelling for Content Marketing

Some content fails to hit the mark because it’s too deeply embedded within the brand. It lacks a human touch, and people may therefore end up trusting the messages less.

To come across as more authentic, pull back. Think less about your brand or product and more about what your particular solution does. Or, focus on a pain point it solves.

An amazingly creative example of this is the Fixodent video “Saving Aslan”. It covers the struggles of a gorgeous white lion who suffered from a loss of his canine. To save the lion and ensure he enjoys a good quality of life, Fixodent sponsored wildlife activists efforts to perform surgery on the lion.

The video hits tons of high points: emotion, gorgeous animals, environmental advocacy, people performing powerful acts of kindness, redemption. It has all of the ingredients to go viral, and it communicates a parallel message to the branding without beating you over the head with it.

Another great example comes from REI. It’s Co-Op Journal site highlights feats and lifestyles for people who live to have outdoor adventures. The stories are human-focused and promise to show readers things they’ve never seen before: a powerful recipe to draw clicks. People get inspired, they learn a lesson, and they get to learn about new heroes worth keeping track of.

You don’t have to be quite as ambitious as these two brands to find your own version of storytelling success. Just take a step back to focus on your clients or the difference you make in the world.

Tell a great story. Highlight great things happening in your industry. Demonstrate what your philosophy or business approach can do. Clicks will naturally follow.

Crowdsource Content

Crowdsourcing is an brilliant way to win engagement, improve the appeal of your content, and develop relationships with your audience.

Airbnb, for instance, combines storytelling with crowdsourcing. They let their own user base tell them what makes the platform special, and then they add a layer of gloss to the story so that it fits their brand standards. The stories end up coming across as more authentic and interesting as a result.

Another option for crowdsourcing is to let your own audience decide on your next campaign. Makeup brand Bobbi Brown allowed its social community to vote on the lipstick shades they would bring out of retirement.

Coca Cola let people submit entire marketing campaign ideas for a slew of their campaigns.

You don’t have to have huge audiences to get this type of traction, though. Simply let people feel like they are participating in something and that their voice matters.

A stellar example would be to highlight a particular community or organization through crowd input. Or, you could donate to charity and let people decide on their favorite cause. Campaign strategies like these build momentum as they continue and have huge payoffs when people see their own ideas come to life.

Be Quirky, Go Viral
Viral Content Tips

For a time, brands tried oh-so-hard to be weird with mixed results.

Yet, weird, humorous and unusual content often gets the most attention through social channels.

The key to success with this strategy is to approach content like a normal social user would. Think about what would be genuinely be funny, intriguing, or at very least worth a closer look. Let go of your professionalism (but don’t be offensive!), and see what happens when you let your own interests or weird ideas come to life.

Denny’s has found huge success with the strategy. Quirky posts like this Twitter photo earn tons of attention and retweets. They barely have anything to do with a traditional ad goal, but they get people interacting.

An auteur-type strategy works especially well if your content can find appeal within a niche community. Arby’s use of packaging and branded imagery to create artistic references to video games, anime, and popular pop culture franchises has been a huge hit with online communities.

People go online for good art and entertaining content, after all. Give them something they would love to see, but keep your brand visible so that people understand a connection is there. 

Create a Subtly Branded Publication to Build Trust

Not to give you whiplash, but this strategy is in many ways the opposite of the above one. Rather than offering amusing or beautiful diversions, your content can become one of the most trusted and valued resources among your audiences.

Turbotax company Intuit offers a great example. Taxes and financing are a dense subject not too many people feel comfortable with. A handy blog that answers their questions and defines key concepts is therefore likely to bring them a sigh of relief.

American Express’s small business blog expands on this concept even further. In addition to advice and introductory information, they provide news, highlight success stories, and offer opinions on important matters in the small business community.

The true mark of success for these blogs is that people will readily link to them and click on them in search results without bracing themselves for an ad pitch. Provide value. Satisfy your audience’s needs. If you can, they will trust you wholeheartedly. 

Collaborate With Micro-Influencers

Use Micro Influences for Content Marketing

Now is the time to stop ignoring micro-influencers.

Chances are almost 100% that there is someone in your field with more followers and perceived authority than you. Your job is to locate these influencers and find some way to collaborate with them.

A “collaboration” can be something as simple as a request to share your content or review something you send them. A subtle way to do this is to include a quote or reference to the person in a piece of content and tag them when promoting the content on social media.

Collaboration can go much deeper than that, though. Many makeup companies are finding huge success by partnering with YouTube channels that offer makeup tips and reviews, for instance.

Makeup brand MAC even asked top beauty influencers to come up with unique shades and product types related to their content channels. The brands get to share exposure and motivate the audiences of the channels, and the influencers get to feel like they are now a part of the products they review and interact with.

Just make sure to follow best practices for influencer marketing campaigns. The most important is to align your campaign to your goals and prioritize things like conversions over vanity metrics.

Steal to Succeed

Every business idea is an iteration on something that came before it, and that includes content marketing strategies. By using the above ideas or looking to the examples to come up with your own, you can branch out and try new things.

Well, they’ll be new to you at least!

We at Amrut Services, are expert at content marketing and can help you get most out of your content. So lets talk and make solid content marketing plans.

Source: https://amrutservices.com/are-you-stealing-these-top-content-marketing-strategies-you-should-be/

Here’s the 6 Facebook Changes You Need to Know About…And What They Mean for Your Business

Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads.

Facebok Updates
On the bright side, there are more options than ever for connecting organically to your audiences in effective ways. For instance, Facebook’s emphasis on live video can create a quick path to engagement since the platform eagerly notifies people when a Page or person they follow goes live. Facebook messenger is also exploding in popularity, giving businesses the opportunity to create chatbots or personalized social support through chat channels.

So what exact changes should your business take note of the most, and how can you adjust your Facebook marketing strategy in response? Read on to find out!

 

Organic Reach Plummets for Facebook Pages, Businesses

The first thing businesses need to recognize is that organic reach for their Pages is plummeting. What this means is that if you have people who “like” your Page, and you post an update hoping it will reach them, there’s a good chance it won’t.

According to some agencies, the portion of their total audience that saw their unpromoted (no paid ad budget) posts was just 2%. This change happened at the same time that rates for promoting posts shot up 35%. Clearly, Facebook wants to motivate companies to spend money on advertising for the reach they once got for free.

“Because space in News Feed is limited,” the company’s public announcement reads, “showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.”

According to Facebook’s Mark Zuckerberg, the aim of the update is to “prioritize posts that spark conversations and meaningful interactions between people.” That’s fair since most Facebook users really do prefer to see posts from friends over businesses they follow, but that isn’t true across the board. Even if someone loves a local restaurant or wants to see what a friend’s business is up to, posts made by businesses just aren’t likely to show up as often anymore.

However, the announcement contains a silver lining: if your Page gets lots of engagement, you won’t notice as much of a decline in reach. “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution” asserts Facebook, while “Pages whose posts prompt conversations between friends will see less of an effect.”

So, the aim of your new content strategy should be to create things that get a response from your audience. It could be a quote they want to share, or a question likely to stir up debate like “should you put mayonnaise on your hamburger?”

Think in terms of what people enjoy seeing when they log on and have this type of content dovetail with your marketing goals. You can also make smart use of a few tools we’ll mention just a little further down.

Live Video Gets a Relative Boost

Facebook’s live video feature already has a pretty obvious presence on people’s newsfeeds. Any time a person or Page they’re connected to goes live, the app automatically shows the video and sends out an alert by default.

Reading between the lines of another section of Facebook’s newsfeed algorithm changes, it sounds like business Pages can still reap all of these benefits.Quote:

“Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.” (Emphasis ours)

Live video provides many great opportunities to businesses that know how to use it right. You don’t have to spend a lot of time or money preparing for a video since you’re basically hosting a webcam-type session. You get to be yourself and give people a behind-the-scenes look, two things that breed authenticity and therefore trust.

So, start experimenting with live video as a way to keep your audience’s attention and stay on their newsfeeds. Options for a live video session include:

  • Behind the scenes tours
  • Q&A sessions for common questions your business gets
  • Interviews between key staff members
  • Step-by-step explanations of the process the business uses
  • Marking events, like singing “happy birthday” as an office to celebrate the anniversary of the business’s founding
  • Silly stuff, like office pranks or mascots engaging in everyday work.

Connecting to People Through Facebook Messenger Becomes More Important

Facebook Messenger
While getting your Page’s posts on people’s newsfeeds may have gotten harder, nothing’s there to stop you from receiving messages through the Facebook Messenger platform.

The Facebook Messenger app sees over 70 million daily users and 1.3 billion users a month. Sending a quick chat through the service is incredibly convenient, and for some people, it has even reduced the amount of text messages they send.

People also really like being able to reach out to businesses through the service. They can ask the staff a question, place an order, voice a complaint, or get pretty much any information they need. In fact, one out of every three social media users say that they would prefer using social media to a phone call or an email.

Ignoring these help requests can be enough to sour a customer’s opinion of you, too. According to one study, companies that don’t respond to complaints have a 15% higher churn rate. Another study found that over 30% of people will complain to friends both online and offline about their bad experience.

So, people are willing to connect to businesses on social media, and companies need to be prepared for these types of interactions.

Those that are prepared create excellent opportunities that stem from personalized, 1:1 conversations. You get to hear the exact information the customer or lead needs to hear to get you closer to a sale, and you build a relationship in the process.

If you want to scale your ability to handle these conversations or be able to respond 24/7, you could always rely upon a chatbot. These computer-controlled services can automatically respond to messages and answer simple questions. If they get something they don’t think they can handle, they can hand off the conversation to a human.

Whether using chatbots or your own thumbs, don’t overlook the potential interacting with customers through Facebook messenger can offer. 

Starting a Facebook Group Is Now Even More Effective

Another method to bring your audience to you is to create a new group on Facebook. People who join your group are very likely to see most of the messages posted there. You also get the advantage of directly interacting with people while gathering information on things they talk about related to your area of business.

The key thing to remember about creating a group is that it’s not just another chance to throw ads at someone. Instead, the group should offer them value. Typically, this value comes in the form of information or talking about a thing the entire group loves.

So, for instance, a handyman company may start a new group about handling do-it-yourself projects around the house. The company can tell people how to fix things on their own, but in the process, they can reveal how much work really goes into doing it right. If anyone thinks they’d rather go to a professional, they have a strong pull to turn to the group creator first.

Or, a landscaping company can start a group about lawn care and inspiration for designing your own outdoor areas. People can share photos of their projects, swap tips, and talk about their passion for gardening or landscaping.

With this strategy, the connection between the company and the group focus is obvious but not obnoxious. The business demonstrates what it can offer and builds a community while also creating new lead opportunities.

Facebook Local Launches, Could Be Worth a Look for Event-Based Facebook Marketing

Facebook Local is a recently relaunched version of their old Events app. It acts very similar to Yelp in that it can provide reviews and directions to local listed businesses. It also allows all users, including businesses, to create new events.

Combining these features can be very handy, especially if your business happens to throw lots of events. Creating Facebook events is a convenient way to gauge how big attendance will be and send people automated reminders about when the event’s happening.

On the other hand, adoption of the Facebook Local app has been slow to pick up. If it feels like a good fit for your business because you’re a social butterfly, feel free to give it a try, but others may want to wait and see. 

More Incentives to Try to Find Your Local Influencers

Local Influencers
Since posts crossing from brands to people seem to have a hard time earning reach, a business’s best bet is to try and make person-to-person mentions of their brand more common.

In other words: you want to find your own version of “influencers.” That doesn’t mean paying a YouTuber with a million followers thousands of dollars to create poorly edited videos on your behalf. But rather, find people within your community or industry niche who already tend to engage with your brand on social a lot. Each time this engagement happens, it can show up on the newsfeed for friends of that person.

You can then cater your approach towards these highly vocal and friendly individuals. Let them do the broadcasting of your content for you. This strategy works especially well if you create things they are willing to share directly to their wall or tag someone else in.

Keep an eye out for allies, tap the resources you have available, and get creative with how you drive engagement. If you can do all of these things, the Facebook changes currently going into effect won’t have to hurt your marketing performance.

 

Source: https://amrutservices.com/heres-the-6-facebook-changes-you-need-to-know-about-and-what-they-mean-for-your-business/

Why You Need a Social Media Presence

Social Media Presence

Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms.

The fact of the matter is that social media has become the preferred form of media in our day and age. 67% of people say they get their news from social media first, for instance. News breaking most often comes from shares or second-hand sources on platforms like Facebook and Twitter. In effect, content publishers have to have social media at the front of their mind if they hope for their outlet to get exposure for breaking a story as opposed to a competitor.

For businesses, this same principle holds true. If you aren’t active on social media, others may talk about your business and seize control of the narrative. Or, even worse, your business is all but invisible until someone else shares content or news talking about you.

In addition to providing visibility, having a proactive social media marketing strategy can help boost your sales performance and help you achieve your marketing goals. You can earn new customer leads, increase brand awareness, and even offer customer support through social channels.

To cover the full scope of why your business needs to be on social media, consider the following five benefits described below and how they are an essential part of any digital marketing strategy.

Create a Highly Visible “Hub” for Your Business’s News and Announcements


Let’s be honest. Very few people are going to religiously check your business website’s “News” or “Blog” page for announcements and press releases. If most people don’t visit news sites to get news, they certainly aren’t actively going to business’s websites to see the latest developments.

This assertion isn’t meant to discourage you from tending to your website at all, but rather to make you realize just how much more visibility being on social media adds for your business. Sharing news and announcements on social is dead simple, and your followers may even help share those materials for you once you release them into the wild.

In this way, your social media profiles serve as your business’s online “hub” away from its main website. Your profile photo, the content you share, and the announcements you make all have the effect of turning your social accounts into an official mouthpiece for your brand. From here, you can help shape your public image and control the flow of information you release into the world.

Increase Your Visibility on Search Engines

The jury is still out as to whether social media engagement and content shares can raise the search engine ranking for a business’s website pages. Hootsuite, for instance, found a small correlation but concluded that a deeper study with more data points was needed.

Even if social media can’t help raise your web page rankings, it can help you occupy a more obvious spot in the rankings altogether. Why? Because social media platforms have great domain authority, which allows them to rank highly any time a search is made.

So, if someone searches for your business name or a related topic online, your social media page and posts talking about your business are highly likely to appear near the top of search results. Twitter is especially good at earning top ranks, since Google features recent tweets similar to how they would news posts.

Having a social media profile and actively discussing your areas of business can therefore give you additional opportunities at ranking near the top of search engine results.

 

Publish Your Content and Earn Traffic for Your Marketing Campaigns

While people are more likely to check your social media pages than your homepage for business news, you can encourage more traffic to your website by posting on social media.

With the right images and messaging, you can easily pull in huge amounts of traffic just from one post. The aim is to get people’s attention and to make full use of your available resources. In other words, you are going to craft great content previews for content like shared blog posts.

For campaign-related traffic, you can describe your offer in attractive terms to earn attention and traffic. A retail business can describe a sale for their website store, for instance. Or, you can encourage people to sign up for entry in a contest by posting a link to the relevant landing page.

Social media posting is particularly useful for boosting the ROI of your content marketing campaigns. Without social sharing, many businesses would get little traffic to their blogs. By posting on social, the business can boost traffic and potentially up their correlated domain authority, which explains the positive effect Hootsuite saw between social engagement and SEO rank.

Raise Brand Awareness and Earn New Customer Leads

Social media creates opportunities for countless people to discover your business and what it does. Google searches for business names spike if that business can generate social buzz, for example.

You also have the opportunity to earn exposures through people who follow and engage with your brand on social media. For instance, someone who “likes” or comments on your post on Facebook can have those interactions appear on their friend’s newsfeeds.

Social media advertising is also another potential source of significant new impressions and customer leads. Platforms like Facebook, Instagram, Twitter and LinkedIn have powerful audience customization tools that allow you to get in front of your most valuable buyer personas with just a minimal budget.

A landscaping company could target business owners in their area, for instance, by selecting job titles as an audience filter. Or, they could target a wealthy neighborhood with large estate-style land plots that can offer lucrative contracts.

Software companies can similarly offer free demos or pitch their product’s benefits to relevant audiences. Social media provides the visibility, and once you have someone on your landing page or on your email list, you have opportunities to convert.

Interact With Your Audiences and Provide Customer Support

Brands can do an excellent job of building relationships with their audiences when they can create content that encourages engagement.

The UPS Store, for example, came out with a powerful social media post that piggybacked off the popularity of a recent Nintendo product release. To date, the post has gotten 3,200 shares, over 200 comments, and 10,000 “likes.”

Interactions like these don’t just multiply brand impressions. They also change the way people might perceive a brand. Someone who loves the playful tone of the post can then translate these positive associations to the business posting it. Or, the brand can help forge strong associations between itself and the values it cares about most.

People who interact with the brand can therefore end up being more loyal customers, while repeating the desired positive brand associations to their friends and followers. According to one survey, 48% of people say they are more likely to make repeat purchases from a brand that engages with them, and 90% of millennials consider it “cool” when a brand responds to their questions.

But what about people who have nasty things to say about your business on social media, or people who have a complaint? That is actually a great opportunity!

After voicing a complaint about a company on social media, 71% of people who have a positive experience and have their issue resolved say they are likely to recommend that company to others. They also say they are likely to spend 21% more than they normally would. 

Don’t Ignore Social Media Marketing, Or the World Could Ignore You!

Because of all these benefits social media marketing provides, especially for visibility, having a social media strategy is no longer optional for businesses. Even if they do not intend to advertise or promote themselves on the major social platforms, they need a professional presence that responds actively to people looking for support and answers.

If you want help forming your own social media strategy for your business, look no further than us! We have experience creating content, earning followers, interacting with audiences, supporting cross-channel marketing campaigns, and creating paid social media advertising campaigns based on your goals.

Contact us today to get started!

Source: https://amrutservices.com/why-you-need-a-social-media-presence/

Using YouTube For Gaining More Authority And Traffic For Your Website

Let´s head straight towards a fact; Out of all the social media sites in the world, YouTube provides the most captivated traffic. Statistically speaking, YouTube has an average of 2.99 pages per visit and it is only likely to increase over time.

Now, we´ve all been there—struggling to get traffic to our sites. The cut-throat competition makes it extremely difficult to get regular visitors, with some of our sites even losing traffic in recent times. Hence, it is imperative to try different strategies round the clock to be ahead of the competition. And, one of the best ways of gaining more authority and traffic for your website is through the effective use of YouTube.

Best Video Marketing Service

You should know that it is unrealistic for you to believe that you will get visitors pronto upon the application of the strategies mentioned below. However, we can guarantee that it will increase your chances of getting engaged traffic to your site.

Why have we picked YouTube to help you gain more authority and traffic for your website?

Let´s talk about a fact here again. YouTube has close to a whopping three billion views per day! And, statistics tell us that YouTube is only second to the search engine, Google, when it comes to talking about size! If reliable reports are to be believed, YouTube also holds the distinct honor of being one of the most-visited sites globally; it is placed third to be precise!

Therefore, if you consider yourself as a shrewd entrepreneur that holds expertise in marketing strategies, you mustn´t overlook using YouTube for traffic. The great thing about YouTube is that you can post your content on YouTube. Hence, your content has every chance of being indexed inside the results pages provided by Google´s search engine. In addition to that, your content can also be attached to various blogs and can find itself being distributed all over social media platforms.

Let us break a myth here; you do not require your YouTube videos to boast of a million views to acquire desired outcomes. You should instead focus on getting quality visitors that are genuinely interested in your content and services.

So, how can you use YouTube for driving more traffic to your website?

There is a list of strategies you can deploy to help your cause. However, the most important strategy that you should deploy in order to drive your viewers to your website is to make your video as ¨tempting¨ as possible. Now, how can you make your video tempting? Well, you can do so by providing free offers in your video. You should tell your viewers why exactly they need those free offers (free offers could mean free pieces of advice, consultation, report, software application, or guide). You must be able to tell your viewers exactly why they simply cannot do without the free offers. Your videos can follow a simple method here; the videos must provide information to the viewers on what they need to do, how they can get it done, and why they should immediately jump off their seats to get it done!

Here are some things you can do to help drive traffic to your website;

  • Using YouTube´s Cards Feature

The YouTube´s cards feature is a revolutionary feature and you must use it effectively to your benefit. The cards feature is wonderful because people can click on it from any device whether it be through a desktop, laptop, smartphone, or tablet. This feature can prompt the viewers to visit your side directly to sign up for an opt-in, or have access to a sales page.

  • YouTube Annotations

Another feature of YouTube that works similarly to the cards feature is YouTube´s annotations. The annotations were already in use way before the integration of the cards feature and unlike the cards feature, annotations can be customized to have it stand out; the color, font, and size of the annotations can be changed.

  • Provide link in your description box

This is another step you simply cannot miss out on. You must provide link in your description box. You can´t always include everything you want in the annotations and cards feature; viewers might be interested in the products you wear, endorse, or the music you use for your videos etc. Therefore, in order to make things convenient for your viewers, you must provide links in your description box. This will help you establish a good impression.

  • YouTube Endslates feature

This feature is a relatively new feature. So, what do endslates templates do? Well, it allows you to easily pop in a link to your website and have a call to action that says, ¨Learn more, or go here, ¨ helping drive viewers straight to your website.

  • Providing the viewer an opt-in

Providing the viewer an opt-in that is specific to the content that you are sharing in the video is a must!

Source: https://amrutservices.com/using-youtube-for-gaining-more-authority-and-traffic-for-your-website/

Content Marketing In 2018 Using Search Engine Optimization

Content Marketing and Search Engine Optimization go hand in hand together, overlap, and blend with one another; therefore, one requires the other to excel. Lee Odden has perfectly explained the relationship between Content Marketing and Search Engine Optimization, ¨Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it´s not very appetizing.”

If you have just started marketing your content, it is unrealistic for you to believe that you will get visitors pronto. Content marketing is a much broader term than SEO and its chances of being successful fully depend on the execution of SEO strategies.

Content Marketing India
However, in order to successfully execute SEO strategies, content marketing must play its part. In truth, they complement one another more than anything. SEO simply cannot work without content. And, in order to execute SEO strategies in the content, the content/article must have a minimum of 2,000 words possessing all the relevant content, necessary keywords, substance, and keyword phrases.

So, what are the things you should look out for when managing content to ensure effective SEO? We´ll let the esteemed blogger, author, serial entrepreneur, and software engineer, R.L. Adams, explain, ¨I rank #1 for so many of the most competitive searches, and almost all of those articles are over 2,000 words. The goal isn´t to simply write 2,000 words of rambling content. No, size matters, but so does the quality in that size. It needs to be well written for starters, and it can´t go off on tangents. The content has to be laser-focused.¨

Now, when you have the content ready, you can then proceed towards Content Marketing using SEO by ensuring that your content has relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie.

So, how do you go about choosing the proper keywords and how do you incorporate them into the content?

In order to find the right keyword that will help you target the right kind of visitors—the ones that are actually looking for solutions provided by your content, you can use a variety of keyword research tools. These tools will help you identify a proper list of keywords to target, thus, enabling you to get in touch your selected consumers. Some of the keyword research tools you can use to find the right keyword are Ahrefs keyword explorer tool, Ubersuggest, AdWords keyword planner tool, and Moz´s keyword research tool etc.

Here´s a harsh truth, ¨Not all men are created equal.¨ Similarly, keywords too differ with some being more effective than others. Therefore, it is essential for you to identify the powerful keywords. In order to have a better idea of how strong a keyword is, you should know if the keyword has a large search volume and if it is competitive. You should also choose a keyword that you think will reach the targeted audience. The keyword must have a close association to your site.

Focusing on the user interface to enhance the user´s experience

In order to make sure that your content reaches the targeted masses, Google must be able to crawl through your website. Structuring your content properly will allow the searchers and Google to effectively navigate through the site and locate specific content.

One of the important factors that cannot be overlooked while marketing content is ensuring that the site boasts of a responsive design that is easily accessible on multiple platforms including desktop, laptop, tablets, smartphones. Google has mentioned that, ¨Slow loading sites frustrate users and negatively impact publishers. In our new study, ¨The Need for Mobile Speed,¨ we found that 53 percent of mobile site visits are abandoned if pages take longer than 3 seconds to load.¨

Participating in social platforms and online forums

In this contemporary world, if you want your site to be renowned, it is of paramount importance for you to have a strong online presence. Engaging in social media platforms is a powerful off-page SEO strategy for content marketing. By interacting with people on various social media platforms, you will be promoting your site, which, in turn, will only aid in the expansion of your site or business. Doing this can also aid in the increase of backlinks you acquire. Therefore, if your site is regarded as one of the best in its category, it gets easier to optimize it. Having people talk good about your site both online and offline is the key here.

Source: https://amrutservices.com/content-marketing-in-2018-using-search-engine-optimization/

Social Media Optimization Along With Content Marketing And Its Importance In 2017

According to Wikipedia, Social Media Optimization, known as SMO, in short, is ¨the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites such as Facebook, Twitter, video sharing websites and blogging sites.¨

Social Media Optimization functions similarly to SEO as both work towards acquiring as much traffic as possible for a site. One of the major objectives of social media optimization is to propel online profiles to share the content´s links to website to as many social media platforms as possible. Social media optimization primarily functions to generate content that is unique and captivating, to say the least. And, when we talk content, we are not limiting it to just text—it could be fun video snippets, wonderfully captured images of picturesque views etc.

Social Media OptimizationGone are the days when people used to solely rely on TV channels to know the news. Since 2010, with younger people on the forefront, social media platforms have usurped TV channels as the number 1 source for news.

So, what strategies are required to ensure social media optimization?

Well, you need to do a variety of things to ensure social media optimization.

  • First and foremost, it is imperative for you to acquire backlinks to your site.
  • You must also generate numerous inbound links. You must integrate links to your sites in order to enhance the user experience.
  • You should also focus on tagging and bookmarking and you can easily do so by installing features such as ¨add to Twitter, add to Instagram etc.¨ Of course, you must give other people permission to use your content.
  • In order to drive visitors to your website, you can consider integrating YouTube videos to your site. You should also ensure that your content reaches relevant sites through whatever way possible. Doing this will increase the chances of your site building back links.

What is the importance of Social Media Optimization?

InstagramGetting involved with social media optimization will provide you with a host of benefits and advantages. So, how can it help you exactly?

  • Well, firstly, social media optimization will not create a hole in your pocket; it is cost effective. Compared to traditional forms of marketing, social media optimization is simply dirt cheap and it helps drive traffic from different sources. Your site will no longer have to solely depend on search engines.
  • Since you are in complete charge of the operation, you can only share your content to sites and social media platforms that are relevant to what you are providing, thus, helping you reach target audience.
  • Social media optimization basically does a stellar job of helping build brands; it helps increase the awareness of a product, event, or brand through the use of numerous social media platforms.
  • People talk a lot and they generally speak a lot about things they see on social media platforms. If the products, services, and content etc. are to their liking, they will tell their relatives about it. They will be able to share the products, services, and content to their friends, relatives through social media platforms easily. Thus, they end up subconsciously advertising for you.
  • Social media optimization also plays an instrumental role in helping increase relevant links; search engines love links that are created through tagging, sharing, bookmarking, and posting. The more backlinks you have, the more the chances of your site ranking high in search engines.

Why must you use Social Media Optimization?

Social Media Optimization can work as a communication channel for you and your viewers, visitors, customers. By having a strong online presence, your visitors and customers can easily reach you through your social media profile. When your customers can reach you easily and vice-versa, you will be able to respond to their queries, complaints, and suggestions etc. as soon as possible. And, when you provide them with a quick reply, it will assure the customers of your credibility as a reliable business organization, therefore, ensuring customer satisfaction. This mode of communication will ultimately strengthen your relationship with your customer and it will help you cater to the needs and requirements of your customers as well.

The post Social Media Optimization Along With Content Marketing And Its Importance In 2017 appeared first on Amrut Services.

Source: https://amrutservices.com/social-media-optimization-along-content-marketing-importance-2017/

How To Boost Your Links With Topical Relevance

According to the site, Searchmetrics.com, ¨ Topical relevance is mainly used in conjunction with backlinks. Websites that carry similar content are said to have topical relevance. Backlinks from websites that are topically relevant have more impact on a website´s position in search results than backlinks from sites that are not related. Search engines assume that topically relevant links are used to offer users additional information that could be helpful¨

Although SEO strategies have changed over the years largely owing to Google´s ever-changing search algorithms, the only thing that has remained uniform is the paramount importance of links. However, you should understand that obtaining links from just about anywhere will not help your site at all. You must put more emphasis into getting the right link instead. In current times, a lot of emphasis is given to the relevance of the links.  For instance, the site linking to another site must either provide similar content or additional relevant information and help. If you have these types of links, you will enjoy numerous advantages. However, if the links you possess are irrelevant and if Google categorizes them as spam links, those links will be as useful as vestigial organs in a human body. Luckily for you, all the sites that link to you need not necessarily be pertinent; only the page needs to be relevant.

Performing SEO locally

Although it could certainly help your cause if you acquire relevant links to your site from all over the globe, it could be insignificant when in competition with the local sites that have been optimized masterfully, therefore, preventing you from reaching a high rank in the search engines. Therefore, in such cases, you should aim to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.

Here is one article, although its old, but have good points:

Repurposing Content: 6 Steps to Boost Backlinks & Rankings 5x

Do you frequently make great post on your blog yet you still don’t see the traffic or customers rolling in?
In 2016, creating content is more than just writing niche specific articles on your blog.
Now there are a ton of different types of content and different ways to share these pieces of content. Repurposing Content: 6 Steps to Boost Backlinks & Rankings 5x

The question arises: What will you do to acquire the relevant links that you require?

If you are simply focusing on SEO optimization through links with tropical relevance, you should do everything in your hands to attract the sites that are relevant to your website; you should tempt them into linking to your site. For instance, one of the easiest ways to do so is to write instructional posts. If you are providing solutions on how to change a brake tire, a business website that deals with brake tires will be tempted into linking to your site. Posting pictures of how you accomplished the task on social media platforms can help your site get major publicity too.

Let us be brutally honest here; you might produce wonderful, quality content that boasts of the appropriate length and doesn´t go off on tangents, but the truth is, it can´t promote itself; that´s where you come in! You shouldn´t feel embarrassed to send the content to a relevant site. What do you have to lose? They might not link to your site, and that´s it! Consider the benefits you might potentially get from sending your content to a relevant site; the site could end up sharing the post, in turn, bringing in more traffic to your site, and God forbid, even end up bringing links to your post.

Topical relevancy

When dealing with SEO locally, you should instead direct your focus in a different area. The goal here is to target the local market. However, it isn´t necessary for you to only get links that are relevant to your content and services. The objective here is to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.

So, how do you acquire local backlinks?

When you are attempting to acquire local backlinks, you should focus on grabbing headlines locally. If you generate content that the local station or tabloid would be interested in, you might end up getting the local station or tabloid linking to your site. Another quick-fire method of getting local backlinks is through association with the local charity organizations and businesses.

Therefore, when attempting to boost your links, you should first know whether you want your website to perform well locally or globally. However, by now, you should be well aware of the importance of relevancy; it is not only about acquiring backlinks. If the links you possess are irrelevant and if Google categorizes them as spam links, those links will be as useful as vestigial organs in a human body.

The post How To Boost Your Links With Topical Relevance appeared first on Amrut Services.

Source: https://amrutservices.com/boost-links-topical-relevance/